Press Release Summary: Technology Company Offers New Look at Online Advertising
Press Release Body: San Jose, Calif. — September 22, 2008 — Adzale, a technology company pioneering a new approach to advertising, unveils its innovative advertising platform, which combines the benefits of selling ads through a marketplace and the benefits of private advertising deals. Adzale (www.Adzale.com) provides a free and open platform for publishers and advertisers to meet and negotiate direct advertising deals.
Adzale presents an innovative new system which will cause a revolutionary in the advertising arena by cutting out the middle man or advertising network. Many advertising networks demand extreme proportions of revenue, sometimes taking over 50% out of the publisher’s profit. Adzale gives advertisers and publishers alike a way to save money, display more relevant ads and create powerful long term partnerships.
Adzale is completely free to join and submit a website to the directory for both advertisers and publishers. It has been said that Adzale is to Adsense as Craigslist is to eBay because Adzale provides a free approach to advertising, much like Craigslist provides a free approach to online auctions.
The online advertising market is growing at a very fast pace, from over $40 billion in 2007 to nearly $80 billion by 2010. Today this market is increasingly dominated by one player, Google. Adzale provides a competitive choice which better fulfills the needs of both website owners and advertisers.
“Web 2.0 is all about providing fantastic services free of charge.” said Michael Stewart, CEO and founder of Adzale. “However the advertising networks continue to squeeze their customers, the advertisers and publisher for every last dime. We are proud to be the first to provide a free advertising platform, which will enable advertisers and publishers alike to save money, display more targeted ads and gain control over where and how their ads are displayed. The Internet has grown and we think it’s time online advertising did too.”
Summary of Adzale’s features:
• Freedom and Control – Adzale put the power back in the hands of its users • Ad Marketplace – Adzale aggregates many private ad listing into one central location. • Direct Advertising Deals – Unlike other ad networks, Adzale is a platform for direct advertising deals between a publisher and advertier • Completely Free – Adzale is first advertising network to charge no commission, outright or monthly fee.
Contact
John Anderson Media janderson@adzale.com
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Web Site: http://adzale.com
Contact Details: John Anderson janderson@adzale.com
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